HP Targets Multi-billion Dollar Graphics Arts Market with New Digital Printing Technologies

Designed with the environment in mind, HP Latex Printing Technologies offer print service providers a compelling alternative to traditional large-format printing methods.

New water-based HP Latex Inks produce odorless prints(2) and offer high-quality, consistent performance on a broad range of HP and non-HP large-format media. Coupled with HP Thermal Inkjet Technology, HP Latex Inks additionally provide: durable output, with outdoor prints achieving display permanence up to three years unlaminated;(3) sharp, vivid image quality; broad outdoor and indoor application versatility; high productivity; and, a low total impact on the environment.