HP Targets Multi-billion Dollar Graphics Arts Market with New Digital Printing Technologies

The first of these new presses available to the market will be the HP Indigo 7000 Digital Press in June, which cost-effectively and efficiently produces large numbers of static jobs with run lengths ranging from one copy into the thousands. It also produces variable-data work requiring the “every page is different” capabilities of digital. The press runs at speeds of 120 four-color pages per minute for highly efficient throughput and industry-leading quality in general commercial printing, photo merchandise production and other high-volume applications.