HP Targets Multi-billion Dollar Graphics Arts Market with New Digital Printing Technologies

The HP Indigo WS6000 and W7200 models are highly productive, web-fed digital presses designed for industrial and commercial applications, respectively. The WS6000 model, a label and packaging press expected to be available in early 2009, offers twice the productivity of the successful HP Indigo ws4500 press and is targeted at labels and packaging converters with significant volumes of medium- and short-run jobs.(4) Ideal for high-quality dedicated publishing, direct mail and transactional/transpromotional offerings, the W7200 press is a high-volume commercial press expected to be available in the second half of 2009.