Hudson Printing: Filling the Mid-Range Void

"But you can't afford a two-hour makeready for those mid-range runs. It threw our costs out of whack," he adds. "Now we can address it all, from ultra-short-run work all the way up through runs of a couple hundred thousand with an extremely versatile platform."

Hudson's new configuration also allows the firm to produce projects on stocks ranging from onion skin to 24-pt., and the company is now seeing quite a bit of demand for heavy posters and special mailers that use these thicker stocks. Carrero cites a confectioner that wanted to produce giveaways for its stores using 24-pt., and notes that he has found more opportunities to produce shelf-talkers and other point-of-sale materials.