Early 3D Adopters: Who's Doing 3D Printing?

Gardner had been told that the company's biggest risk was to do nothing, so he did something. He birthed the idea of the Hudson Print Lab—an area of the company that would be full of cool print gear. "A 3D printer was one of the first things we imagined going in there," he adds. "I wanted something to build cool projects that would put a smile on someone's face without landing us in jail."