HudsonYards Launches Advanced Ad Portal Service for Publishers

“We are very pleased with the rapid adoption of the Hearst Ad Gateway by the advertising community,” says Laura Reid, Vice President of Production at Hearst Magazines. “Our advertisers are finding the Gateway very easy to use and our own production staff is very pleased with the process improvements the portal has created. The PMT System gives us lots of control and oversight of the entire ad trafficking process and makes for a very streamlined, easy-to-manage workflow.”