HudsonYards Launches Advanced Ad Portal Service for Publishers

The ad next undergoes an automated pre-flight analysis, utilizing DALiM’s TWiST platform to check the file for errors or missing elements. Pre-flight reports are sent immediately to the advertiser for follow-up action, if necessary. When the file clears the pre-flight analysis, it is populated in the PMT database and available for review and approval by Hearst staff, and can be directed to the appropriate printing plant as instructed.