Ideal Printers and PrintMailers Merge to Become Seebridge Media
HOUSTON—March 1, 2012—Ideal Printers and PrintMailers Inc., two of Houston’s largest mail and print service companies, announced a merger that will combine their complementary portfolio of cross-media production services. The new company, Seebridge Media, will occupy the existing PrintMailers Inc. 112,000-sq.ft. location in Houston and offer an expanded range of fully integrated production services.
“The synergy is excellent,” stated Steve Johns, Seebridge Media partner and former owner of PrintMailers. “We see great opportunity in combining our complementary offerings, and providing a full range of production services from one company to simplify the process and better serve our clients.”
Communications are becoming increasingly complex with diversified channels for reaching an increasingly sophisticated audience. Projects today require a multimedia strategy with a higher level of customization and personalization than ever before. Seebridge Media intends to bridge the gap between marketing strategy and execution by providing advanced production expertise and capabilities that improve the way businesses communicate.
With a combined 50+ years experience and 150 employees,, Seebridge Media will utilize a broad portfolio of media production services and state-of-the-art operations to help communicators, marketers and agencies successfully execute their programs:
- Offset and digital print
- Large-format signage
- Direct mail
- Web store fronts
- Mobile marketing
- Social media
- Creative design
- Data management
- List procurement
- Marketing Analytics
- Logistics
- Warehousing
- Distribution
- Fulfillment
Steve Johns and Larry Vaughn, and their respective previous companies, are well recognized in the Houston area. The companies are known for delivering cutting-edge marketing programs using the likes of variable-data printing, QR codes, pURLs and Web-to-print strategies. They have produced programs for customers that span marketing agencies, healthcare, automotive, oil and gas, education, food services and technology manufacturing industries.
Heavily involved in the industry, both men are members of the American Marketing Assn. Vaughn is a founding member of the Digital Solutions Cooperative (DSCOOP) and a member of the Mobile Marketing Association, while Johns served as president of the Southwest chapter of the Mailing and Fulfillment Services Assn.
Clients will gain a production partner in Seebridge Media that is easy to engage, can handle all their program requirements, and will save valuable production time with their integrated approach. By combining operations and staff, the new company will become a full two-shift operation, thereby improving production efficiency and job turn-around time.
“We are production experts that understand how to apply technology to increase the effectiveness of cross-media campaigns, and with one merged company we will further streamline execution for our clients,” said Larry Vaughn, Seebridge Media partner and former owner of Ideal Printers. “There’s not another company in Houston that offers our range of services, fully integrated under one roof.”
About Seebridge
Seebridge Media is a privately held, cross-media production services company located in Houston Texas. Boasting 50+ years of experience and 150 employees, it bridges the gap between marketing strategy and execution by providing advanced production expertise and capabilities to help communicators, marketers, and agencies successfully execute their programs.
Source: Seebridge.
