IDEAlliance Launches G7 Website, www.g7global.org

Background

The development of G7 was prompted by print buyers who were frustrated by proofs and prints that had matching dot gain but clear visual differences. Print buyers asked for metrics that more closely relate to the visual appearance of a printed image. For buyers it is critical that there is a visual appearance similarity of no matter where their work was printed across the globe or on any kind print device. Their goal was to achieve a similar visual appearance for their marketing collateral, magazine and newspaper ads, packaging and signage. G7 provided the new metrics of neutrality and tonality upon which a similar visual appearance can be based.