Idealliance Takes New Brand Q Program Global

Brand integrity

“Our G7 program comprises global specifications for reliably hitting specific color targets. It has become the industry leader in requirements to ensure consistent reproduction of design and color, regardless of the print method, inks, or substrates used,” says Tim Baechle, Idealliance VP of Global Print Technologies & Workflows. “The new Brand Q program will help brand owners, print buyers, and PSPs maintain brand integrity across multiple locations, processes, and media through communication of brand and print specifications.

“As with G7, the Brand Q program offers assessment tools, technical resources, and online education for controlling and monitoring print quality across the supply chain,” he continues. “With today’s increasingly complex packaging options and multinational brand circulation, the Brand Q program has particular relevance to the global packaging market.” To learn more, visit Idealliance’s booth or attend the PRINT 17 seminar: “Brand Q: The New Recipe for Packaging” (R34), 11 to 11:50 am, on Wednesday, Sept. 13, in Room S105a.

“Standards help service providers be more skilled at what they do. When they meet industry standards, they raise the bar of their performance and elevate their organization above the competition,” he adds. “People have gone through G7 training all over the world, and for every type of print process—proof to print—and then applied standards and created process benchmarks. We believe they will be equally eager to access and implement Brand Q training. That’s one reason we are expanding our reach through satellite offices in the Pacific Rim, India, and now in Latin America.”