IWCO Direct Adds to its Digital Printing Capacity

CHANHASSEN, MN—IWCO Direct, a provider of direct marketing solutions, has bolstered its full-color, variable data digital printing capacity with the installation of a new Xerox iGen4 at its facility here. This installation continues to grow IWCO Direct's platform-wide digital print capability and capacity.

IWCO Direct has aggressively built its digital capabilities in recent years. Digital equipment is vital to managing and producing complex, highly targeted direct marketing communications packages, which are enhancing open rates and engagement levels. The iGen4 features an inline spectrophotometer to measure color fidelity. With the installation of the new digital press, the company moved an existing Xerox DocuColor 8000AP from Chanhassen to its Downey, CA, facility, expanding the digital color print capacity at that plant as well.