IGH Solutions Adds Lenticular Feature to Personalized Direct Mail

INVER GROVE HEIGHTS, MN—Oct. 7, 2010—IGH Solutions, Inc. a subsidiary of Taylor, is introducing an innovative, new Personalized Direct Motion Mail product that allows lenticular technology to be applied to direct mail without sacrificing customization.

“Never before have marketers been able to deliver this type of dynamic graphics that includes variable data personalization and lenticular animation—two techniques that have been proven to deliver higher response rates,” says Dan Hirsch, product manager for IGH Solutions, Inc. “Now we can incorporate eye-catching motion effects combined with a level of personalization that wasn’t possible before to produce lenticular cards in large-scale quantities, which is ideal for direct marketers.”