IGH Solutions Adds Lenticular Feature to Personalized Direct Mail

Lenticular is the combination of two or more images viewed with a special lens to create a desired animated effect. Images are interlaced or combined and then placed under a specially designed lens. Due to the optics of the lens, your eye is forced to see only a very small area of the image at a certain viewing angle. As you or the printed piece moves, the viewing angle changes and the lens reveals other areas of the image, achieving the transformation effect. Today, lenticular technology includes effects such as flip, morph, zoom, 3D and a combination of effects.