IGH Solutions Adds Lenticular Feature to Personalized Direct Mail

“Experience shows that lenticular graphics are a great way to cut through clutter and create immediate brand awareness,” continues Hirsch. “Now imagine the power of a promotion where each piece is personalized with the recipient’s name inserted as part of the lenticular motion effect; where names appear and disappear, spin, fly or dissolve, all as a part of the creative concept to capture the recipient’s attention and boost response rates.”