Illinois Printers — Competition’s Fierce

“In the current state of the printing industry, the two basic business models that seem to best address this issue is to make the conscious decision to either view your company products and services as commodities and go for high volume and low margins with a lean operation, or view them as specialized services, which usually dictates high margins but low volume,” he says. “The key is to just make up your mind what your best strategy for survival should be.”