IMAGE CORPORATION -- Color At its Core

Profiting From Big Prints
That straightforward application led to what has turned out to be a major business opportunity in producing large-format prints for exhibit panels and in-lobby graphics. Management did have to make some adjustments to its business plan along the way, though.

"Part of our original plan included trying to sell ink-jet panels to exhibit companies, but we found we were coming in too far down stream from the clients originating the projects. We needed to be involved in the planning stage with those end clients," Watson recalls.