IMAGE CORPORATION -- Color At its Core

"We were able to apply our color management and other core skills to that press, and customers started seeing us as a printing company," Watson says.

"Then, customers started asking us to offer larger size, more traditional printing," he continues. "My desire never was to become a traditional printing company, but as more of the printers started putting in imagesetters and CTP systems, we decided it was time to put in a press. We saw an opportunity to extend our reputation and core competencies into offset work."