IMAGESETTING VS. PLATESETTING -- Setting the Pace

The company did consider buying an eight-up device so it would be prepared to also support larger format work, but Getz says space constraints in the existing plant were an issue. A move to a larger facility is in the offing.

Customer demands made it impractical for the printer to go CTP, Getz says. "We have ad agency clients across the country that still want to send us their own film," he explains. "We did look at a copydot solution, but for now we decided it was safer to stay with film."