IMAGINE! PRINT SOLUTIONS — EXCEEDING CHALLENGE

Not everything was packed up and transported to the new building. The Challenge Printing name served the company well, but with a new home and a growing diversity of product and service offerings, Lothenbach sought a moniker that preached expanding limits of the imagination.

Given the other changes, notes CFO Joe Hanneman, the time was right to usher in a whole new era for the company. “It became a natural for us to re-market and re-energize ourselves with a name that we felt fit our growth and the future of the company,” he says. “We felt that if we announced and marketed the name change correctly, we would be fine. It was embraced wholeheartedly by our customers, employees and prospects.”