Lothenbach’s own formula for success is certainly paying off. In 2012, the company spent over $10 million on equipment capitalization, not including its building expansion. Lothenbach expects to do the same in 2013. “We will continue to invest based on what we are hearing from our customers,” he said. “They will ultimately drive what the company looks like in the next time period. We have been very successful hiring qualified sales representatives and we will continue to recruit to grow the business exponentially. Our customers see our company’s success based on our growth in a relatively short time frame. What sets us apart from our competition is pretty much everything. We have the most equipment, the greatest number of service offerings and the best people.”