Impact of Electronic Technologies on Print: Creative/Designers

One particular area of importance will be the ability to migrate designs from one application to the next (particularly for promotional goods), and from one technology platform to the next. For example, a well-designed marketing brochure may also serve as the foundation for designs on digitally printed T- shirts, smartphone covers, and other related printed goods. Anticipating how the content might be reused in the future will become as valuable as the traditional understanding of color management skills when solely using offset printing technology.