Impact of Electronic Technologies on Print: Creative/Designers

The decline in print demand, ahead of any significant impact of electronic technologies, caused the annual reports creators and designers to look elsewhere for business. The more successful ones transitioned their rich skills to website design and development. Many designers viewed this as an extension of their print business, but, more importantly, often as something new and exciting to challenge their creative skills.

Opportunity for Creators and Designers

Not all creation and design will transfer as seamlessly between print applications and electronic technology as annual reports have translated to company website design. Typically most image-rich applications are easier to convert than time-sensitive, data-driven applications, such as newspapers and magazines, or predominantly monochrome applications including journals, books and directories.