Impact of Electronic Technologies on Print: Creative/Designers

Yet to be sorted out is the ability of creators and designers to keep up with electronic technology development. For example, educational book industry migration to electronic books is proceeding slowly, in part because the expectations for electronically interactive books are not yet matched by the availability of designers within the traditional publishing industry. Software-based start-ups in Silicon Valley, such as Inkling, may well surpass traditional educational book designers in their ability to make content truly interactive.