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The good news for designers of print is that the migration to interactive content will take years to perfect, not just because of the skill sets, but also because of the funding that will be required to rewrite and design content to make it interactive.
How Do Creators and Designers Respond?
The most urgent requirement is to expand one’s creative and design service to include website design. The skill sets required for this are different but complementary; at its core, graphic design remains the key. Particular focus must be provided to mobile electronic technology platforms, as this is the area where most effort is concentrated for future growth.
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