Expected Fallout From Quad, Worldcolor Deal —Michelson

The integration of Quad's and Worldcolor's sales forces will also prove compelling. In 
the publication and catalog markets—where the three industry titans of RR Donnelley, Worldcolor and Quad battle for market share—Worldcolor is known for its aggressive pricing. Will Quad (and Donnelley) now be able to maintain greater leverage with those buyers who can no longer parlay Worldcolor's low pricing to gain contract concessions? And, will the enlarged Quad/Graphics be able to convince Worldcolor's existing book 
and direct mail clientele that their "new and improved" print supplier is worth the added premium Quad seeks for being the industry leader? In good times, one might think so, but not so today with the shift to Web-based marketing and emergence of e-readers.