U.S. Postal Service: Another Looming Crisis

But, as most observers contend, in the final analysis, it will take more than bare bones cost-cutting to right the USPS' ship. Its bid for an exigent rate increase last year only underscored the need for more than a bandage approach to its wounds. In order for printers and mailers to get maximum value from the Postal Service, in an age when costs continue to spiral and at a time when alternative marketing routes garner more and more mind (and dollar) share, the entities need to view themselves as partners working toward the same end.