Impressions Alliance 9000 Invests in Presstek 52DI-AC Digital Offset Press

Keeping pace with technological change
Impressions Alliance 9000 was dependent upon its two Komori 28” x 20” two-color offset presses to meet its print production needs. “We began to see a strong shift in market demand toward shorter runs,” explains Stéphane Jean, “and we knew that our existing equipment wasn’t up to the challenge. In early 2008, we began investigating a possible investment in digital printing, which we believed was the best way to meet emerging market needs as well as to open new business opportunities. We specifically needed a digital press that could produce 1,000 to 5,000 copies of a direct mail piece at a competitive price without compromising quality. We also needed to print on a large variety of media, from ultra-thin paper to thick cover stock.”