Imprimerie Messages Implements Three Custom W2P Editors

Imprimerie Messages SAS is a French printing company based in Toulouse with a 50-year history of experience in producing traditional books, made-to-measure packaging, and custom invitations. In 2013, the company was among the top five online stores in France for ordering invitations. The company decided to go with Web-to-print by implementing an online editor on their website to simplify the ordering process and receive more orders for invitations of different occasions like birth announcements, weddings, and more.

At first, the company attempted to use its in-house developers to build its own online editor and launch it on its website using Microsoft Silverlight, but encountered difficulties along the way. Then, the company decided to find a solution that could be built on ASP.NET MVC. Having studied various solutions on the Internet, the company ended its search with Customer’s Canvas by Aurigma (Booth C6012).

The first project the company approached us with was an online store for selling custom invitations.

Design editors for three projects

> Custom invitations 

A two-page editor was introduced for the invitation sales website. First, the end-user navigates to the online catalog and selects a template for different occasions. 

Next, the customer enters data about the product: quantity, shape, type of paper, etc. Now, the end-user can access the editor. Some design elements are locked so the end-user does not mess up the design, and gets a quality result. 

Customers can also change the shape of the invitation’s edges to rounded or wavy during the editing stage. The price will automatically change to reflect their choices. Users can also add photos from an integrated library of beautiful images. 

> Personalized photo books 

We have implemented a multi-page editor with a pre-designed layout for a website selling traditional books and photo books. Users can personalize each book spread by changing its layout or background, or even add some captions to better tell their story. Photobooks may contain tens or even hundreds of pages, so it is extremely important that a Web-to-print editor can process such a large amount of graphics. Customer’s Canvas is capable of handling such volumes of data. 

> Packaging products with 3D preview

Customer’s Canvas adapts to any product, including packaging personalization. Aurigma adheres to FEFCO and ECMA standards and support parametric models. The editor for packaging was implemented with all the features necessary for creating unique designs, including text tools, an image library, snap lines, tools for creating QR codes, and much more. 

Simplified order acceptance 

Imprimerie Messages considers Customer’s Canvas as a “well-packaged Web-to-print solution that is distinguished by the quality of the work and constantly updated features.” 

For many companies, Web-to-print technology is an essential technology. For Imprimerie Messages, 50% of their orders come from online stores, and more than 50% of customers use Web-to-print to place orders.