Improved Savings With Digital Proofing

Now designers do all their work on the computer. The comp is printed to a desktop color printer.

"Everyone is misled," he says, "because they take a color comp to an end user, who thinks it's beautiful and OKs it. Then it gets output on the Kodak Approval [which has been press calibrated] in CMYK on our end, and now the colors don't match. All of a sudden, there's a big problem."