Improved Savings With Digital Proofing

"Now, digital scans are sent directly over a local area network to the Kodak Approval digital color proofing system [from Kodak Polychrome Graphics], and within an hour we have a proof we can show to the customer. If there are changes, we rescan the image and an hour later have another proof."

In addition, Snyder can match the digital proof to the press. "Most desktop proofs aren't sufficiently accurate for our pressroom," he notes. "What we get on the Kodak system is very close to what we match in the pressroom. The clients look at those proofs, and know this is what their finished job is going to look like. They can mark up the proof and send it back for corrections; they're making the color call and the image call based on the digital proof. "