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And the digital proofs contribute to clearer communication, particularly between agencies and their clients.
"Before computers replaced drawing tables, a designer envisioned what he or she wanted to create and made a rough comp. Then the designer went to the client, made a sales pitch, and returned to create finished work from the rough comp," Snyder explains.
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- Companies:
- Eastman Kodak
- Heidelberg
- People:
- Barbara Westland
- Tom Snyder
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