In Demand, Variable Data Delivers

Variable data printing is a remarkable tool—especially in direct marketing environments—for pulling individuals into a subject, a theme, a sales pitch. Imagine the value of producing documents rich in custom-organized, image-intensive designs, fully personalized for each recipient.

While the on-demand printing systems at today's digital printing houses and high-end commercial sites are actually delivering these personalized prizes, the real enablers of this growing marketing phenomena are the software packages.