In Demand, Variable Data Delivers

Fiery FreeForm's ability to distinguish between master and variable data and treat them appropriately is somewhat unique in the market, for now.

Once users create document layouts using the applications of their choice, they then specify those graphic elements that will be "master elements" and those that will be "variable elements." And, from that point, FreeForm only RIPs the master document once. Each time the document is called thereafter, the Fiery pulls the already-RIPed master document and overlays it with the text and other variable elements as they are being sent to the printer.