In Demand, Variable Data Delivers

Colorbus CEO Thomas White sees today's variable data activities as only the beginning. "Taking a more broad perspective, you'll find the real interesting opportunity in variable data in a combination of databases, the World Wide Web and print-on-demand," White states.

"People want to print different documents, with different content to different places in the world and print it locally at different sites—our vision is to take variable data to the next level by leveraging technologies that are on the market today; that's the true challenge in the variable data printing field today."