Innovation Printing & Communications — Focused on Growth

As a result, Innovation has expanded beyond traditional offset into large-format printing, variable data digital printing, Web-to-print capabilities, and warehousing and fulfillment. Today, it serves the design, financial, software and pharmaceutical industries, with plans to branch into education.

As customer demands have changed, Innovation has responded in kind. “For example, one client wanted us to produce large volumes of print-on-demand work, which led to our purchase in 2005 of a Xerox iGen3 digital press,” Carpenter explains. The company’s first leap into digital output was with a Xerox 6060, but the iGen3 was installed for its versatility and variable data capabilities. Similarly, “other customers were looking for someone to not only print their projects, but to also fulfill them, so we created our warehouse and fulfillment operation,” he adds. And, when another customer required diecutting and converting services, Innovation purchased a 40˝ diecutter and folder/gluer.