In-line Finishing--Going Retro on Presses

With ever-evolving markets, WPM saw these moves as opportunities to better position itself, according to Kim Markovich, North American vice president of sales and marketing. "In the past five years, changes in direct marketing, direct mail and the finishing business have been phenomenal," Markovich says. "Given the growth customers have had in the direct mail business, it's probably the fastest-growing market segment, the one seeing the best margins. The focus on manufacturing in-line finishing equipment for that market has been fairly high."