Digital Finishing — Where to Draw the Line?

“In the on-demand environment, ultra-short runs are the norm. Quantities of less than five for items as complex as 36-page books are becoming more commonplace,” he explains. “Variable data projects typically involve mailing, which introduces a whole other set of issues.”

What the shop’s variable data clients are looking for most are turnaround speed, low cost and product protection, Wells says. When it comes to the latter, they want to prevent pieces getting damaged in the mail stream.