In vs. off (line) — A "Fight" to the Finish

Here's how the combination in-line/off-line finishing process works:

Large quantities of a product are run on-press at full press speeds, and the product is then personalized off-line, later, at subsequent mailing dates. According to Barthen, this not only allows the customer to print the best (latest) names, but the customer also gets a break on price. Because in-line jobs are based on quantity, later mail drops (where the preprinted rolls are simply updated) do not cost as much in makeready and take less time.