In vs. off (line) — A "Fight" to the Finish

A Dual Perspective . . .

Objectively speaking—as a manufacturer of both in-line and off-line finishing systems—Kim Markovich, vice president of North American sales and marketing at Western Printing Machinery (WPM), says there are pros and cons inherent to using each type of system.

However, the debate over in-line vs. off-line is not simply a matter of advantages and disadvantages, Markovich cautions. It's more a matter of what a web printer is trying to accomplish, what market he's trying to capture.