In vs. off (line) — A "Fight" to the Finish

Traditionally, in-line finishing systems have afforded the advantages of speed, volume, automation, consistency and reduced labor costs. But, with the boom in direct mail marketing, flexibility is an important key.

Print customers are demanding more value-added products, which require off-line assembly. Also, direct mail marketers, who routinely update vertical data and name lists for timely mail drop campaigns, require the types of customization and personalization that can be provided only through off-line finishing.