In vs. off (line) — A "Fight" to the Finish

He also makes special note of RRD Direct, which runs six off-line systems. The equipment is one of a kind and has been customized for RRD Direct's use.

Both RRD Direct and Quebecor Direct are getting the best of both worlds by combining their off-line and in-line capabilities to create in-line/off-line systems that are designed for manufacturing direct mail products. This innovative process allows large volumes of product to be run upfront in-line and, later, finished off-line with updated names and personalized information to meet targeted mail drop dates.