In vs. off (line) — A "Fight" to the Finish

"The ability to cut, fold, glue and personalize in-line [Quebecor World Direct also runs more than 25 in-line systems] has proved to be very profitable for us," Barthen adds. "But, it's the flexibility of off-line that represents the major boom in our business. The ability to get to the end customer at the last minute through personalization is one of the major advantages of off-line—its enormous flexibility."