New Digital Press Fuels DME's 'Customer Rave' Program

DAYTONA BEACH, FL—DME, a direct mail and cross-media specialist, is using a newly installed HP Indigo 7500 digital press to expand its new “Customer Rave” customized gifts service for clients, a move the printer considers integral to growing and differentiating its business.

The 29-year-old firm wanted to offer more high-end marketing services to its clients, which include leading automotive and health care firms, professional sports teams and some of the nation’s most popular collegiate athletics organizations. Kathy Wise, the company’s COO, saw an opportunity in a sales tool she had developed—a small gift covered with personalized wrapping paper printed on the company’s two-year-old HP Indigo 7000 digital press.