New Digital Press Fuels DME's 'Customer Rave' Program

“I created the gift to get a response from a prospect who would not call me back,” said Wise. “When she received it, I got an appointment with her the very next day.”

Convinced that HP Indigo digital presses, which use offset-quality liquid inks instead of dry toner, offer the color imaging needed for personalized, gift-type promotions, DME followed Wise’s effort with a test. Late last year, the company produced year-end, digitally printed gifts for its customers and prospects featuring gifts with personalized wrapping paper placed inside of a personalized, wrapped box, shipped with a personalized greeting card that included a personalized URL.