2014 Hot Markets: Packaging, Pharma Head List

This year (2014) will bring our industry back to 2005, but not sentimentally. Sales will decline 4 percent to the level of nine years ago, but smart printers chasing hot markets should experience positive growth. The losers will be lazy competitors who wait for a recovery that will not occur.

Instead, and better, is a paradigm shift where all we thought we knew is irrelevant and all we need to know is new. For at least some of us, this means providing multi-channel content and distribution, of course advocating print as a large and essential part of the mix. The only other option will be to exit or merge with other legacy printers; a well-underway loser strategy in the New Year.