2014 Hot Markets: Packaging, Pharma Head List
In professional/educational books (-6 percent) there's a tri-opoly (new word) that's herding educators and students into custom-content VSR and e-books by outrageously pricing static-bound versions or withdrawing them altogether. Oppositely, adult/children's trade titles are not being printed in sufficient quantities to be available anywhere except online, thus discouraging demand. Periodicals, trimmed in size, torn in page counts and cut in circulation, will be dumbing down content.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
