2014 Hot Markets: Packaging, Pharma Head List
There are pockets of excitement, as in interactive publications, art books and prints, pop-ups, glow-in-the-dark, deluxe commemorative special editions with slipcases, 3D, faux paper fashion accessories and other high-value enhancements. Self-publishing, sold online and run digitally, provides high quality, very-short-run production of literary works, greeting cards, calendars, vanity wall coverings, photo books and most anything else. The marketplaces for these are less than 5 percent penetrated, so there's time to get in.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org