2014 Hot Markets: Packaging, Pharma Head List
Cable/satellite could be technologically displaced by 2016 as "cord-cutting" and migrations to streaming PC2TV. The cable industry will fight back with its "TV Everywhere" Wi-Fi for subscribers' movement, so there will be a lot of print in the fight for survival. Mobile apps and QR codes are also a "must provide" by smart printers (not an oxymoron), along with mobile site and SMS (short message service) management as essential complements in a cross-media interactive program.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
