2014 Hot Markets: Packaging, Pharma Head List
Related, but crashing, are tech sectors, No. 14 Computer-ware ($790B, +4 percent; with $6.2B to print, -13 percent) and No. 20 Electronics ($761B, -4 percent; with $4.5B to print, 0 percent). Because most labeling and packaging are offshore, U.S. print demand is out-of-home and at retail locations. Apple will pursue lifestyles and loyalties while the other entrants tout price. Best Buy and other major outlets will maintain but not increase FSIs, bind-ins and in-store print; on hold or pause.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
