2014 Hot Markets: Packaging, Pharma Head List
Banking/Insurance ($4.2T, +5 percent; with $11.6B to print, +4 percent) will withdraw to No. 5, as its financial relation Investment/Brokerage ($1.3T, +4 percent; with $5.2B to print, -6 percent) crashes to No. 19. These "institutions" are going where the big money is, and it's not in commercial banking. Retail branches will shrink into kiosks (screen and digital print-intensive), and mobile banking (+30 percent) will be widely promoted via POP/POS and out-of-home in cross-media campaigns.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
